Nostalgie
A design project developed for a company producing mesh screens for window frames, transforming a technical material into an artistic and decorative medium.
Through graphic compositions in negative and experiments with cyanotype (Prussian blue), I created transparent canvases that interact with natural and artificial light, generating ever-changing atmospheres.
The goal was to offer a young, design-conscious audience an innovative decorative object capable of combining comfort, memory, and contemporary aesthetics.
Processo
Incollati alla Natura
Incollati alla Natura is UHU’s educational initiative dedicated to Italian primary schools, launched in 2023 to promote a culture of sustainability and encourage civic education through concrete and engaging experiences.
I contributed to the project by overseeing the creative direction, concept development, character design, illustrations, 2D animated videos, and graphic materials for classroom teaching.
RESEARCH AND CONCEPT
In collaboration with an anthropologist/educator, I developed a visual and narrative language tailored to primary school children, with the aim of making themes such as ecology and active citizenship accessible, empathetic, and engaging.
The first step was the creation of the mascot “UHU”, a small messenger owl—symbol of knowledge and spokesperson for the company’s environmental commitment.
Dressed as a courier, UHU represents a bridge between the natural world and the contemporary one: a friendly character who “delivers” the company’s educational and creative materials to children, inviting them to explore sustainability in an active and playful way.
PRODUCTION AND VISUAL STYLE
I created a series of four 2D animated videos, each corresponding to a different “level” of the educational path. The aesthetic draws inspiration from video games, with dynamic environments and a visual language familiar to the target audience, transforming the lesson into an immersive experience.
The videos combine digital illustrations, 2D graphics, and real images, accompanied by a narrating voice (that of UHU) and an original soundtrack, helping comprehension while stimulating curiosity and engagement.
The mascot was created using digital charcoal, a stylistic choice that evokes craftsmanship and manual making—values consistent with UHU’s identity and with its products, which are closely connected to the world of creative “making.”
EDUCATIONAL MATERIALS
In addition to the videos, I designed graphic handouts and illustrated materials for front-facing civic education lessons.
These contents, conceived as a small illustrated educational booklet, were then left to the teachers as a permanent resource, using a visual language designed to stimulate curiosity and support visual memory
Alla ricerca del mago di Oz
Brief
Graphic commission for Alma Studio, a psychotherapy center based in Rome, for the creation of the poster for the Master’s program in Psychotraumatology.
The objective was to represent—through a symbolic and narrative approach—the patient’s path of healing after trauma.
